P T I Tourism Marketing
We are specialists in tourism marketing with a special focus on representation, consulting and freelance journalism services.
We ensure that our clients get value for their money.
We provide our clients with tourism services that add value to their operations and realization of their business objectives.
Our consultants are equipped with tourism marketing and consulting skills. In order to develop skills for the tourism industry, we employ interns who demonstrate a high potential and who are keen to learn.
We have the passion and the capacity to represent our clients and to ensure that their business objectives are achieved.
We also have a great experience as project managers with a focus on marketing communication.
The team is lead by Phenyo Nonqane who is also the founder and full time manager of Phenyo Tourism International.
Client Benefits
There are very concrete benefits a client draws from our tourism marketing services. Some of the benefits are:
- We have experience in tourism marketing
- We have established business contacts that benefit you
- We are professional in the provision of our services
- We add evident value to our clients business operations
- We are passionate about serving our clients
- We improve our service through research & development
About the Company P T I
Phenyo Tourism International (PTI) was launched in 2004, a 100% black owned Close Corporation. Its registration number is 2004/119194/23 and tax reference number is 9207887150.
Our philosophy is "providing a service according to the needs and wants of our customers".
As our vision, we strive to be "the leading force in tourism".
Our mission is "to provide high quality services through innovation to the satisfaction of our customers".
Our values define our character and they are:
- Transparency
- Professionalism
- Developmental
- Customer centric
We are a member of the Southern African Freelancer's Association (SAFREA). As a member of SAFREA, we are bound by its code of conduct and ethics.
Services Offered
Tourism Marketing
Through our tourism marketing service we establish mutually beneficial business relationships with inbound and outbound tourism properties. We also provide services to clients who need our assistance on an ad hoc basis. We represent the best tourism properties which offer a great experience to discerning tourists.
We employ the following methodology in implementing providing our tourism marketing service:
Step 1: Identify tourism business: We have developed criteria for identifying the best tourism businesses for representation.
Step 2: Assess tourism business: We do a proper assessment of the tourism businesses we want to represent with an emphasis on their compliments and quality.
Step 3: Present our services: We then make a move towards securing a session for discussion of our services.
Step 4: Sign contract and plan: The ultimate goal is to sign a contract and thereafter start planning for implementation.
Step 5: Implement marketing of the tourism business: We then implement the tourism marketing activities agreed to.
Step 6: Monitoring and reporting: We monitor the impact of our representation of our clients and prepare a detailed report.
The following is a promotional mix we implement in representing our tourism and travel clients:
- Internet and email marketing
- Educational sessions
- Travel trade newsletters
- International sales representation
- Full time representation
- Ad hoc sales representation
- Electronic newsletter
- Media articles and media visits
- Distribution of brochures
- Tour operators engagement
Consulting
Our tourism marketing consulting services are aimed at tourism organisations that have a need to implement a total overhaul of their marketing programme.
The process starts with market research and followed by strategic planning which is then activated so that concrete results are achieved through marketing.
We work with tourism property owners, tourism destinations, tourism service providers, tourism organisations and the tourism departments of cities and towns.
Through a partnership with our tourism clients we go through the following stages:
Step 1: Tourism marketing research
Strategic tourism marketing planning depends largely on the environment in which a tourism organization operates. We do a comprehensive environmental scan and its findings are used in formulating a clear and implementable tourism marketing plan.
Step 2: Tourism marketing planning
Tried and tested tools are utilized in formulating a forward looking marketing plan for tourism and travel organisations.
Strategic objectives and swot analysis are some of the key elements of a tourism marketing plan we formulate. Our strategic tourism marketing planning process is participatory.
Step 3: Preparation for implementation
In order to achieve results through the tourism marketing strategy we develop a structured implementation plan we specific deadlines and personnel responsible.
Step 4: Monitoring and evaluation
The impact of implementing the tourism marketing plan is monitored and evaluated regularly. Challenges that impact negatively on the implementation of the tourism marketing, corrective measures are introduced.
Step 5: Reporting
A report on the implementation of the tourism marketing plan is compiled for the client. The report on the implementation of the tourism marketing plan becomes a tool recording and managing organizational knowledge.
Freelance Journalism
Our freelance journalism service is about objective reporting about newsworthy tourism and travel events, activities and issues. We present the well researched and written news articles to newspapers, magazines and online publications. We are equipped with experience and knowledge of the tourism and travel sector. We have tried and tested media contacts.
We provide the following specific services to our clients:
a. Tourism and travel issue research services
b. Writing services
i. Feature articles
ii. Current news reports
iii. Technical reports
iv. Press statements
v. Company profiles
vi. Special reports
c. Sub editing
d. Media contacts cultivation
e. Media reportage analysis
f. Media strategy and implementation
Methodology
In providing a freelance tourism and travel journalism service to clients we follow eight steps as outlined below:
Step 1: Identification of newsworthy events and issues
Step 2: Research & gaps identification
Step 3: Identification of credible and objective sources
Step 4: Setup interviewing sessions
Step 5: Report write up
Step 6: Editing and proofreading
Step 7: Submission for publication / broadcasting
Step 8: Monitoring and evaluation of publication / broadcasting of news article
Issues we focus on in providing our tourism and travel freelance journalism service are:
- Responsible tourism and travel
- Tourism and travel economics
- Tourism and travel destinations
- Tourism and travel policies
- Tourism events and issues
- Tourism and travel research
- Business tourism and travel
- Sports tourism and travel
- Educational tourism
- Medical tourism
- Urban tourism
- Rural tourism
- Eco-tourism
Phenyo Nonqane
Phenyo Nonqane, the leader of the PTI team, has a proven work experience accumulated over a period of 15 years in the non-governmental sector, the public service and business.
He has worked for a non-governmental organization called Trust for Christian Outreach and Education for a period of two years. He worked as a Community Development Worker responsible for the development of micro-economic enterprises.
In 1997 he joined the Eastern Cape Provincial Secretariat for Safety and Security as an Assistant Director of Communications.
He was responsible for communications of the Secretariat and during this period he achieved the following: Formulated and implemented a provincial safety and security communications strategy; Formulated and implemented a communication strategy for the National Crime Prevention Strategy focusing on the Eastern Cape Province; Conduct a communications audit focusing on how the South African Policy Service communicated with citizens; Participated in international study tour focusing on communication and policing; Has been trained on community policing and other aspects related to safety and security.
In 1999 he joined the National Department of Labour as a Deputy Director responsible for media liaison. He was seconded to the office of the Minister of Labour as a spokesperson. The work entailed understanding the labour market transformation process and the labour laws.
He established an effective network of media contacts; he implemented a number of publicity campaigns focusing on the labour market transformation and enforcement of labour laws. He spent seven months in 2001 working for the South African National Literacy Initiative as the National Marketing Manager. The project fell under the Ministry of Education.
In September 2001 he joined the City of Tshwane Metropolitan Municipality as the General Manager: Marketing. For five years and four months he was responsible for marketing the City of Tshwane as a tourist destination. He has represented the City of Tshwane at the World Travel Market in London; the ITB in Berlin; the Tourism Indaba in Durban and many other international and domestic tourism marketing platforms.
Nonqane has a solid experience in tourism marketing, public relations and as a tourism and travel freelance journalist. Nonqane has a Master of Philosophy degree in South African Politics and Political Economy from UPE, a Bachelor of Arts degree majoring in Journalism from Rhodes University; ABET Trainer diploma from UNISA and a management certificate from Wits Business School.
Contact Details
Director
Phenyo Nonqane
Tel: +27 (0)11 655 7171/
Mobile: +27 (0)83 701 9897/
Fax: 086 640 1379/
email: phenyon@vodamail.co.za
web: www.pti-tourismmarketing.co.za
Office Address
Phenyo Tourism International
Centre 16
Birchwood Court
43 Montrose Street
Midrand
South Africa
Postal Address
PO Box 41348
Garsfontein East
Pretoria
South Africa
0060